Top 4 Ways to Use Video Marketing in The Construction Industry

Video marketing has revolutionized marketing content for the construction industry. Not only does video marketing attract a larger market, it also engraves the information in their minds in a timely manner. According to a study conducted by Cielo in 2019, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Construction companies have a large market, targeting contractors, developers and distributors, thus they need a medium that attracts a wider audience. Video marketing is a tactic used to increase engagement and exposure.

Take a look at these top 4 ways you can use video marketing for the construction industry.

 

1. Live Videos

A huge benefit of live videos in the construction industry is that they aren’t as costly and can be broadcasted on numerous platforms such as Facebook, Instagram, Periscope and YouTube Live. These videos facilitate an interaction with vendors, stakeholders and customers. Customers want to see the authentic behind the scenes, as well as they prefer to watch a video than to read an advertisement. Instant gratification from videos increases your audience and will thus increase your ROI and overall profits, hence why it is a good investment.

 

2. Tutorial Videos

This form of digital marketing strengthens a construction company’s relationship with its clients. For example, How-To and FAQs videos are a great way for your clients to learn more about your construction company for free. These quick videos are great when it comes to demonstrating how to install a product, or answering common questions surrounding your products and services. Educating your clients is a wonderful way for them to ensure trust in your brand and company. Many potential clients use YouTube as a search engine, in fact a study conducted by Oberlo, in 2019, reveals that YouTube is the second largest search engine, which receives more than 1.5 billion users per month and plays over a 1 billion hours of video each day to users. These statistics demonstrate the strength in numbers when it comes to video marketing.

 

3. Time Lapse Videos

The construction industry is one that involves time for the process to be completed. Ever imagine the time and details associated with building a new plaza? The time lapse video technique allows you to fasten the evolution of a slow moving process from building skyscrapers to installing new hardwood floors in residential home, without compromising any valuable necessities to the project. This technique is ideal for the construction industry because it allows each firm to display their success, advertise their skills and engage a larger audience. These videos accentuate the complexity of construction projects and definitely generate buzz.

 

4. Testimonial Videos

Nothing reflects a construction company’s success and reliability like testimonial videos.

Testimonial videos are great for industries where a reputation is critical. The reason why specifically construction companies benefit from this sort of digital marketing is because they authentically highlight compelling success and increase customer satisfaction while simultaneously showcasing the construction. Sutherland Weston conducted a study in 2019, which highlights that 90% of respondents who recalled viewing online reviews claimed that positive online reviews influence buying decisions. Testimonial videos automatically increase credibility and help convert leads into buyers.

 

Implement these video marketing strategies to have your clients clicking “Play” faster than you can imagine.  The construction industry needs to adapt to new digital marketing strategies in order to be a leader in the industry. Increasing exposure, strengthening credibility, educating the consumer and converting leads are all benefits of video marketing in the construction industry. So what are you waiting for? Camera, Rolling and action.

Top 4 Ways to Leverage Digital Marketing in Real Estate

The real estate market is heavily premised on one’s network and connections. This is why the real estate industry has shifted dramatically, from traditional outreach to digital networking. The best way to generate leads, connect with a larger market and increase awareness is through digital marketing now, no more knocking on doors and cold calling. Adapting to, and embracing the shift in the marketing landscape is a prerequisite to succeed in the real estate industry these days.

Take a look at these strategies to learn how digital marketing can help navigate the real estate market and surpass your competition.

1) Search Engine Optimization (SEO)
With quick google searches dominating the real estate market, paying attention to SEO is imperative for success. Optimizing your website is necessary for your search engine results page (SERP) to gain more visibility and exposure. More home buyers/ sellers are using their online resources to search for their realtor and new homes. An improved online presence not only exposes you to more clients but also assures them of your reliability and commitment to professionalism. According to a study conducted in 2019, 48% of home buyers start their research online on search engines. Concerning yourself with your SEO also involves optimizing your website, improving your social media and will have a better impact on your Search Engine Results Page (SERP).

2) Pay- Per- Click Advertising (PPC)
One of the most effective digital marketing strategies is Pay-Per-Click (PPC) advertising. PPC targets a specific market through paid advertisements. This is a cost effective strategy to increase ROI and generate local leads. Geotargeting your advertisements are an impressive and efficient way to narrow down a specific market in which you are buying/selling homes. Another great trick is adding an advertisement extension. There are different types of ad extensions such as location extension, which provides the users with a number that shows the distance to your location, a call button and the address. You can also add a price extension, this is a relatively new feature which provides users with a quick look into your prices.

3) Increase Exposure Through Content
As a realtor, you represent your own brand, with that in mind you must concern yourself with your digital presence. Digital marketing offers many tools which allow you to expose your name and get into contact with a larger market. One of those tools involves creating content like releasing blogs, infographics and posts. Customers are more likely to trust a realtor that educates them and provides informative news. Lyfe studies proved that 70% of internet users want to learn about products through content versus traditional advertisements. Releasing relevant content makes you a leader in the real estate industry, with long term results in digital exposure. Curating content develops an audience of potential clients and will help capture more leads.

4) Videos are The Next Big Step
As more clients reach for their phones to find their dream home, video marketing is becoming one of the most promising strategies. Video marketing helps increase lead conversion rates and can be done through virtual tours, going live on social media or videos for PPC. The real estate industry is one that thrives off video engagements with clients, one study proves that 85% of buyers and sellers want to work with an agent who uses video as part of their marketing efforts. Not only does it facilitate the process for your clients, but it is a cost effective strategy for you and provides clients with a sense of reliability. By harnessing the power of digital marketing, you are driving your business on a faster pace, outperforming your competition.

Click here to read our blog on the benefits of video marketing!

Real estate is an industry which is constantly changing and therefore it is vital to implement digital marketing strategies in order to succeed. Establishing an online presence, increasing exposure and reaching out to a larger market are all advantages and benefits that arise from digital marketing. Branch out on platforms and take advantage of the beauty that is associated with digital marketing in the real estate industry. You’ll be tweeting, SOLD, sooner than later.

How Much Should You Be Spending on Digital Marketing

More than 76% of people in the advertising industry believe that marketing has changed more in the past 2 years than it has in over 50 years. There has been a shift towards valuing digital marketing over traditional marketing, as it helps reach consumers in the ever-changing online world. A strong digital marketing strategy is what differentiates companies from their competitors, it redefines the content. Having acknowledged the importance and the vital role marketing plays in company growth, now comes the real question, how does a company determine how much of their budget to spend on digital marketing?

What’s the Perfect Percentage?

Evidently, companies differ and thus their financial allocation towards marketing will differ as well. Dependant on how established and which industry they fall under, their focus on marketing will vary. According to Business Development Bank of Canada (BDC) most businesses should be spending around 7%-11% of their overall revenue on marketing. For B2C companies, they should be aiming to be on the higher side of this range and investing more into marketing channels to reach a larger market. This is the average percentage of an overall revenue that companies should allocate towards marketing. Within this budget, a higher value should be placed on digital marketing as it is outperforming traditional marketing methods. When it comes to marketing budgets, it is important to remember that it doesn’t matter how much you spend, what matters is how much your return is, your ROI value.

Click here to read our blog and learn more about ROI and digital marketing.

How Much of Your Marketing Budget Should be Spent on Digital Marketing?

More businesses are stepping away from traditional marketing and focusing their attention on digital marketing. Traditional marketing omits your ability to interact with your target market at ease and foster a communicative relationship. According to a Canadian Ad study, this year advertisers in Canada will spend around CAD $8.80 billion on digital ad formats, or 53.5% of total advertising spending. As a rule of thumb, around 50% of a company’s marketing budget should be dedicated to digital marketing. With every year, this number is increasing as digital marketing is growing in popularity. The more progressive and forward-thinking a company is, the more they allocate towards digital marketing.

Why Spend 50% of the Budget on Digital Marketing?

Digital marketing encompasses numerous features in this definition. It allows you to reach your target market in a way that traditional markets would never make accessible. The benefit of digital marketing is that it permits you to achieve more than just brand awareness and exposure. Through digital marketing your company can : increase sales revenue, generate more leads, increase website traffic, improve lead quality, improve brand awareness and increase your online presence. According to a survey conducted by Manifest, 64% percent of respondents in the survey allocate the majority of their digital marketing funds towards social media.

Budgeting and Planning

Once a budget has been set, it is important to identify a target market. By identifying who you are marketing towards, it facilitates the process of picking which channels to use. Setting strategic goals make it easier to know how much you will be spending exactly on which platform and marketing channel. It is important to comprehend the value of marketing to your company, as Martin Sorrell once said, “ Marketing is an investment, not a cost”.