Top 4 SEO Tips For Real Estate

The Real Estate industry is one that is driven by brand reputation and consumer perception. Real Estate agents are dependant on their consumers- consumers who are tech savvy. These days, potential new home buyers are doing an immense amount of research online. In fact, 90% of homeowners are using online sources to find their next home. This means a realtor’s online presence must be phenomenal, so does their SEO.

Check out our list of reasons on why SEO is important for the Real Estate industry.


What is SEO?

SEO stands for Search Engine Optimization, it is the process of improving a website in order for it to appear higher on a search engine page. SEO involves increasing traffic through various methods. Increasing organic search traffic can be achieved through many tactics such as: creating informative content, having a user-friendly website, secure website and on-page SEO. In 2019, every realtor should be aware of the importance of SEO and learn how to optimize their website to gain more traffic and leads.


Step 1) Keyword Placement

Keyword placement essentially defines a list of keywords you want to rank for in searches. When the client conducts an online search, they are inputting certain keywords, your goal is to target the words that you want to be searched for. Without targeting your keywords and seeking to rank high on the search engine, you are in the dark. How do you expect to be found if you’re hiding ?


Step 2) Optimization Through Content

Blogging plays a vital role when it comes to SEO for the real estate industry. A blog that is consistently released, of high quality and relative information can make a huge difference for your website. Not only do blogs attract viewers to your website, they also keep them online longer. Blogging also helps target long long-trail keywords, according to Search Engine Land 70 percent of all searches performed online consist of long-tail keywords. These searches are more targeted and come from potential buyers who know what they’re looking for.


Step 3) Google My Business

Google My Business is your best friend. Embedding a Google Map on your website is one of the most effective tools to help customers find you. Having a map allows Google to recognize that your business is legitimate and know where it is located. This allows the search engines to find your company faster. Another important thing to take note of is having the proper number and format up online. Make sure your phone number uses a dash or parentheses to divide the numbers for an easy one dial call.


Step 4) Localized SEO

Localized SEO helps realtors promote their business to local customers. According to Google, 46% of searches have a local intent in them. For these types of searches it is important to integrate keywords that target a local area or neighbourhood. Localizing your website, targeting a specific city and releasing content pertaining to that area are all wonderful tactics for localized SEO.


Ready to take on SEO and be the leader in the Real Estate industry? The key is to stay creative. Implementing these SEO strategies will allow you and your company to dominate the search engine pages, increase traffic and generate more leads.

What Digital Marketers Can Learn From the NBA Playoffs

30 seconds left till the end of the game… Everyone is watching. Whether you like basketball or not, this month everyone turned into an expert. Raptors entering the playoffs has had a huge impact on Canadians, pop-culture and society. Credit- and debit-processing firm Moneris says transactions increased by 14% in Canada during last week’s Game 6 of the Eastern Conference Finals. Almost everywhere you look now has a Raptors logo slapped on it, from merchandising to Real Estate. In order for the modern company to succeed in the era of GIFs and Memes, it is necessary to collide with pop culture.

Take a look below to see how the Raptors impacted marketing this month.

Real Estate

The real estate industry has plunged into the Raptors madness this month as well. Toronto is pushing for Kawhi Leonard to move to the city- no matter what it takes. Numerous real estate companies have been offering to sponsor Kawhi properties free of charge. Real estate brokerage The Condo Store Realty Inc. is offering Kawhi his choice of several multi-million dollar value penthouse condos in downtown Toronto for free. This has driven a significant amount of attention towards the brokerage and promoted their brand.


This year the Raptors have reached the playoff finals for the first time. Now what’s the business impact? Many reputable brands are taking advantage of the fans’ loyalty and marketing themselves based on the Raptors. In their most recent Ad, McDonald’s removed their iconic “golden arches” out of respect to Toronto fans and replaced it with Raptors colours. Canadian fans were loving the public acknowledgment and responded to the Ad with appreciation and promises to return to McDonalds. One point for the Raptors, three for the McDonald’s digital marketing strategy.

Another promotion this company did was a giveaway. If the Raptors score 12 3- pointers or more, you score FREE medium fries. This tactic drew a lot of traffic into stores and raised profits for McDonald’s while increasing brand awareness.


Uber definitely hopped into the digital marketing madness of the playoffs. Investing a lot of money to be a sponsor, fans noticed UberEats increase their marketing. Utilizing video marketing, UberEats strived to prove they feed the raptors and are willing to feed the fans too. The videos enticed fans to choose this brand as their number one delivery service during the playoffs. Furthermore, their social media activism increased to better promote their services during the playoffs. As the cities flood with fans during games, they need the reassurance that their delivery provider will service them. The purpose of UberEats’ social media advertising is to market their promo codes on both rides and food deliveries.

Kawhi, New Balance & Social Media

New Balance played a smart move and saw the opportunity associated with player Kawhi Leonard. Together they partnered on a limited-edition shoe designed with the aid of Kawhi. Announced via one of the most famous social media platforms, Instagram, the shoe went on sale and sold out within 6 minutes. It was thanks to the digital push and the aid of social media that allowed New Balance to gain popularity. Talk about a win-win.

New Balance Global Director of Consumer Marketing Patrick Cassidy, talked about the importance of capitalizing on social media. “Everything we want to do is digital first, primarily social first. Part of our thing is telling the story of who Kawhi Leonard is through a social-first lens.We had a launch video that dropped during All-Star Weekend and it caught people by surprise. ” Knowing how to manipulate social media, is what lead to New Balance’s immense success with the Raptors.

Safe to say, the Raptors are changing the marketing world. Pop-culture, trends and media directly collide with digital marketing. They impact sponsorships, endorsements, digital advertisements and increase brand awareness. A successful marketer is one who notices a trend and learns how to advertise based off that.