Man turning knob up that says sales

Top 3 Ways Sales Have Changed

You walk into a local clothing store, a sales person comes up asking if you need any help and systematically you shut them down with a “No”. You don’t know where the jeans are, yet you still say “No”. The simple answer is that people don’t want to be sold to. Decade after decade sales people have been deemed as annoying, pushy etc. The fact of the matter is, the best sales people in the world are the ones that don’t sell. A sale can be seen as a form of art, yet over the past decade with the increase of companies, the art has systematically changed. In this article, the top three ways of how sales tactics have changed will be explored.

Create True Value

Inbound Marketing, Content Marketing, Influencer Marketing…What does this all mean and why are you endlessly hearing about these? It all comes down to one word—value. Back in the day, value was the product or service you were offering to your customers, simple as that. In the modern day, this has drastically changed. The competitive landscape has allowed for multiple competitors to enter into your industry and thus allow the customers to be in control. You now must leverage rich media, blog posts, videos, webinars, infographics etc. to add additional value for your customers in order for them to choose your company. This all starts with your messaging and ensuring the right customer journey is put into place. Social Media Marketing is a great platform for forming the right initial message.

In god we trust, everyone else brings data

Data has always been there, but the awesome part about new technology is that you get it in real time in order to make data driven decisions on the go. Social Media,Websites, SEO, and PPC all have the ability to provide you with real time analytics. This mixed with a strong team analyzing and acting on various strategies is a dangerous combination for your competitors. Ensuring you have adequate data can allow you to provide the proper messaging that your potential clients can relate to.

Sell when not selling

Awareness, Consideration and Decision. It’s not about driving traffic, it’s about driving the right traffic. In the initial stage of awareness, customers identify that there is a problem. The second step is considering various different solutions for their problem and their problem and the final step is the actual decision. In the awareness stage, you must drive content to your customers that is “soft” and helps them understand the essence of their problem versus in the other two stages where they get closer and closer to your specific value proposition. You want to educate them on the manner and ensure that they are going to search and consider the proper solutions.

 

Venn diagram showing the old sales model on the left and the new sales model on the right

 

 

 

 

 

 

 

 

Now, how do these three steps all come together in order to generate sales in the new and competitive markets that are in front of us today? The secret sauce is to ensure that you guide your potential customers in a cohesive way, linking all materials along their customers journey in order to ensure that they choose your service or product.

 

Three blue lightbulbs with SEO written inside

Top 5 Ways to Increase Your SEO!

SEO has exploded as a means of increasing your site’s visibility in the past ten years. What’s better is that now, you don’t need to be an expert to use it to your advantage. We’ve created a list of five things that you can do to increase your sites SEO!

SEO Tip #1: Content content content

Content is the bread-and-butter of all things SEO. Before you check anything of your list, your website must be filled with well written (readable) and powerful content. In order to write compelling content for your site, you must first understand your audience. Determine who will be reading your sites content and gear the content toward them. Utilize keywords to your advantage and try to incorporate those keywords into your content—but do not overdo it. A keyword density that is too high of a percentage is actually detrimental to your SEO endeavors. To cap things off, you should look for any page on your site to have between 1250-1500 total words—the more the merrier.

SEO Tip #2: Backlinks

Backlinks are, quite literally, pages on the web that link back to your site. They may also be referred to as “inbound links.” A good way to explain the benefit of backlinks is that they show the search engines that they are “vouching” for your site as reputable and as an overall “vote of confidence” that your site has good content worth sharing. When it comes to backlinks, it is quality over quantity. A reputable site that backlinks to yours is a huge boost and can be equated to ten non-reputable site links.

SEO Tip #3: Refine the code

Another huge part of SEO is the refinement and proper utilization of your sites code. Below is a list of things you can do to refine the code:

  • Ensure that the H1 (title) tags are concise and include relevant keywords.
  • Two-three keywords in the main title (with a main keyword toward the front).
  • Only include keywords in H1 and H2 when they are relevant and natural (don’t include it in every H2 subheading).
  • Utilize modifiers in titles and keywords ( top, best, review, 2018, guide etc.) where relevant.
  • Optimize images for the crawlers using Alt-text. Ensure that the picture is adequately described in this text so that you can read it and understand what the picture is about without seeing it.

SEO Tip #4: Optimize internal links

Optimizing internal links is like providing a search engine’s algorithm with a set list of directions to navigate your site. There a number of different ways to optimize your sites internal links but firstly you should make sure to link related content together. This helps the crawlers better understand what your site may be about. Another way to optimize your internal links is to create an XML sitemap. This is essentially an outline of your site—via links— that shows the crawler all the important pages on your site. One of the best plugins for sitemaps (and SEO, as a whole) is the Yoast SEO plugin.

SEO Tip #5: Ensure URL’s are accurate and clean

Google’s Artificial Intelligence values the way your URL’s are formed more than most people think. When creating your specific page’s URL, you should keep it between three to five words total, the shorter the better, but they must be relevant. Another thing to keep in mind is utilizing keywords in the URL itself. The keyword used should reflect exactly what the page is about. In simpler terms, Google and other search engines alike need to know what the page is about from the URL itself. Don’t give these algorithms a reason to diminish your SEO off of something seemingly unimportant.