How Much Should You Be Spending on Digital Marketing

More than 76% of people in the advertising industry believe that marketing has changed more in the past 2 years than it has […]

A Guide to Marketing in the Cannabis Industry

Cannabis became legal in Canada in late 2018 and has since grown to become a 6 billion dollar industry. Since its legality, the […]

The Importance of Digital Marketing in Financial Services

“Siri Where is The Closest ATM?” Digital marketing has an immense role in the financial sector, a sector that contributes significantly to the […]

How Digital Marketing Helps Franchises

As marketing shifts to the online world, competition amongst companies becomes fierce. In order to tackle this rivalry and become successful, it is […]

Top 3 Benefits of Video Marketing

With all the different types of ways that businesses relay messages to consumers, it is incredibly important from the business side to be […]

4 Common Mistakes Between Marketing and Sales

It’s no secret that the sales and marketing teams of a business are the first two points of contact that most companies have […]

3 Reasons You Should Invest in a Professional Website

In the virtual world, professionalism is expected. For companies who rely on their online presence in any regard, having a clean, sleek, and […]

Top Tips to Leverage Word of Mouth Marketing

Let’s take it old school for this blog post. I’m talking the original craft of marketing. For example, let’s take Coca-Cola in 1888, […]

Top Link Building Strategies

Link building has more recently become one of the most talked about methods for optimizing your website’s search rankings on Google and other […]

Local SEO for Small Businesses

Small-to medium-sized businesses contribute to approximately 41% of Canada’s gross domestic product (GDP). With small businesses playing such a big part in our […]

8 Questions to Ask Regarding Marketing Automation

Scaling is hard. Marketers have so much going on from email marketing to social media management and other website requirements. These to-do lists […]

Top Ways to Utilize Email Marketing

How Effective is Email Marketing? Email Marketing has been around for a while, and businesses still to this date use it as an […]

Top 3 Influencer Marketing Trends of 2018

Influencer Marketing has really shot up in the past few years. With the rise of social media marketing, influencers are being leveraged in […]

Top 4 Tips for Online Reputation Management

Online Reputation Management is an integral part in your customer journey. The best customers are referral customers because A. They don’t cost any […]

3 Reasons Why You Should Outsource Digital Marketing

In today’s digital landscape, growing your business online is not the simplest of tasks. What makes it even more difficult is trying to […]

The Synergy Between B2B and Digital Marketing

85% of B2B marketers say lead generation is their most important digital marketing goal. At the end of the day, there are many […]

Top 4 Digital Strategies in Construction

The 15-storey Traders Bank Building located at Yonge and Colborne, was the first true skyscraper built in Toronto and was completed in 1913. […]

Quantifying Your Digital Marketing ROI

Digital Marketing needs some clarity. $1,000 for SEO, a 15% management fee for PPC and Social Media Marketing and then $5,000 for a […]

4 Tips to Leverage Social Media Marketing

2.77 Billion social media users. That’s a big number. That means you have the ability to put your brand in front of over […]

Top 3 Ways Sales Have Changed

You walk into a local clothing store, a sales person comes up asking if you need any help and systematically you shut them […]

Top 5 Ways to Increase Your SEO!

SEO has exploded as a means of increasing your site’s visibility in the past ten years. What’s better is that now, you don’t […]