Operatio Marketing – Your Transparent Digital Marketing Agency

Bottom Line Concepts

CRM Restructuring and Streamlining

The Problem

Bottom Line Concepts faced a unique challenge rooted in their reliance on a legacy CRM system. As their business grew, the limitations of this outdated system hindered their operational efficiency, and the need for a more streamlined approach became evident.

The Solution

To address this issue, we leveraged advanced technologies and strategic restructuring. By identifying areas of inefficiency and redundancy, we implemented modern solutions that streamlined their business operations, enabling a seamless workflow. The integration of more suitable tools allowed for better customer engagement and overall efficiency, paving the way for future growth.

The Results

The results of this transformation were multifaceted. Bottom Line Concepts not only experienced immediate cost savings through increased operational efficiency, but also unlocked future opportunities for revenue growth. The transition to modern technologies positioned them at the forefront of their industry, allowing them to adapt swiftly to market changes and innovations. The restructuring became a strategic investment that not only improved their day-to-day operations, but also solidified their potential for sustained success.

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Sensyst Product Manager, Qnet

The Proof is in the Numbers


Increase in ROI


Hours saved per year


Marketing expenses reduced,
while maintaining a consistent
lead flow

Other Case Studies

Discover the process we use to make our clients succeed in our case studies.

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