Video marketing has revolutionized marketing content for the construction industry. Not only does video marketing attract a larger market, it also engraves the information in their minds in a timely manner. According to a study conducted by Cielo in 2019, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Construction companies have a large market, targeting contractors, developers and distributors, thus they need a medium that attracts a wider audience. Video marketing is a tactic used to increase engagement and exposure.
Take a look at these top 4 ways you can use video marketing for the construction industry.
1. Live Videos
A huge benefit of live videos in the construction industry is that they aren’t as costly and can be broadcasted on numerous platforms such as Facebook, Instagram, Periscope and YouTube Live. These videos facilitate an interaction with vendors, stakeholders and customers. Customers want to see the authentic behind the scenes, as well as they prefer to watch a video than to read an advertisement. Instant gratification from videos increases your audience and will thus increase your ROI and overall profits, hence why it is a good investment.
2. Tutorial Videos
This form of digital marketing strengthens a construction company’s relationship with its clients. For example, How-To and FAQs videos are a great way for your clients to learn more about your construction company for free. These quick videos are great when it comes to demonstrating how to install a product, or answering common questions surrounding your products and services. Educating your clients is a wonderful way for them to ensure trust in your brand and company. Many potential clients use YouTube as a search engine, in fact a study conducted by Oberlo, in 2019, reveals that YouTube is the second largest search engine, which receives more than 1.5 billion users per month and plays over a 1 billion hours of video each day to users. These statistics demonstrate the strength in numbers when it comes to video marketing.
3. Time Lapse Videos
The construction industry is one that involves time for the process to be completed. Ever imagine the time and details associated with building a new plaza? The time lapse video technique allows you to fasten the evolution of a slow moving process from building skyscrapers to installing new hardwood floors in residential home, without compromising any valuable necessities to the project. This technique is ideal for the construction industry because it allows each firm to display their success, advertise their skills and engage a larger audience. These videos accentuate the complexity of construction projects and definitely generate buzz.
4. Testimonial Videos
Nothing reflects a construction company’s success and reliability like testimonial videos.
Testimonial videos are great for industries where a reputation is critical. The reason why specifically construction companies benefit from this sort of digital marketing is because they authentically highlight compelling success and increase customer satisfaction while simultaneously showcasing the construction. Sutherland Weston conducted a study in 2019, which highlights that 90% of respondents who recalled viewing online reviews claimed that positive online reviews influence buying decisions. Testimonial videos automatically increase credibility and help convert leads into buyers.
Implement these video marketing strategies to have your clients clicking “Play” faster than you can imagine. The construction industry needs to adapt to new digital marketing strategies in order to be a leader in the industry. Increasing exposure, strengthening credibility, educating the consumer and converting leads are all benefits of video marketing in the construction industry. So what are you waiting for? Camera, Rolling and action.