The Real Estate industry is one that is driven by brand reputation and consumer perception. Real Estate agents are dependant on their consumers- consumers who are tech savvy. These days, potential new home buyers are doing an immense amount of research online. In fact, 90% of homeowners are using online sources to find their next home. This means a realtor’s online presence must be phenomenal, so does their SEO.
Check out our list of reasons on why SEO is important for the Real Estate industry.
What is SEO?
SEO stands for Search Engine Optimization, it is the process of improving a website in order for it to appear higher on a search engine page. SEO involves increasing traffic through various methods. Increasing organic search traffic can be achieved through many tactics such as: creating informative content, having a user-friendly website, secure website and on-page SEO. In 2019, every realtor should be aware of the importance of SEO and learn how to optimize their website to gain more traffic and leads.
Step 1) Keyword Placement
Keyword placement essentially defines a list of keywords you want to rank for in searches. When the client conducts an online search, they are inputting certain keywords, your goal is to target the words that you want to be searched for. Without targeting your keywords and seeking to rank high on the search engine, you are in the dark. How do you expect to be found if you’re hiding ?
Step 2) Optimization Through Content
Blogging plays a vital role when it comes to SEO for the real estate industry. A blog that is consistently released, of high quality and relative information can make a huge difference for your website. Not only do blogs attract viewers to your website, they also keep them online longer. Blogging also helps target long long-trail keywords, according to Search Engine Land 70 percent of all searches performed online consist of long-tail keywords. These searches are more targeted and come from potential buyers who know what they’re looking for.
Step 3) Google My Business
Google My Business is your best friend. Embedding a Google Map on your website is one of the most effective tools to help customers find you. Having a map allows Google to recognize that your business is legitimate and know where it is located. This allows the search engines to find your company faster. Another important thing to take note of is having the proper number and format up online. Make sure your phone number uses a dash or parentheses to divide the numbers for an easy one dial call.
Step 4) Localized SEO
Localized SEO helps realtors promote their business to local customers. According to Google, 46% of searches have a local intent in them. For these types of searches it is important to integrate keywords that target a local area or neighbourhood. Localizing your website, targeting a specific city and releasing content pertaining to that area are all wonderful tactics for localized SEO.
Ready to take on SEO and be the leader in the Real Estate industry? The key is to stay creative. Implementing these SEO strategies will allow you and your company to dominate the search engine pages, increase traffic and generate more leads.