Top 4 Tips for Online Reputation Management

Online Reputation Management is an integral part in your customer journey. The best
customers are referral customers because A. They don’t cost any money to acquire and B. They
have more loyalty than a brand-new customer because they were referred. 88% of people trust
online reviews as much as they trust their best friends’ recommendations.

1. Google My Business

You and your friends are looking for a new Chinese restaurant to check out. You go on Google and search up “Top Chinese Restaurants Near Me.” Google then proceeds to give you a list of restaurants. As you’re scrolling, you take into consideration the pictures, proximity, and most importantly what people are saying about the restaurant. You’re more inclined to go to a restaurant that has 4.5/5 stars on Google as opposed to a restaurant that has 2.5/5 stars. 80 percent of people choose to go elsewhere if they read bad reviews of your business online. That’s the benefit of Google My Business. You’re able to make sure that your reputation relative to other competitors is great by leveraging reviews, pictures, chat features, and content.

2. Leverage Social Media Interactions

In today’s day and age, companies are lucky enough to be able to communicate with their customers through various social media outlets. Whether it’s through direct messaging, articles/blogs, videos, or competitions you can promote a consistent message that your customers can relate to.

3. Listen to Customers

Your customers are the best people to help you in improving your services and/or products. Getting their opinion and acting on it will help your business adjust to customer needs. But, how will you be able to track all of your customer reviews? Especially since there are so many platforms they can leave it on. Lucky for you, there are a bunch of tools out there such as Google alerts and social mention that can send push notifications each time a review is left. Never miss a review again!

4. Encourage Customer Reviews

If a customer has something bad to say, they will go out of their way to spread the message on various digital outlets. Customers who have a bad experience are two to three times more likely to write a negative review than customers who had a great experience are to post a positive review. That’s why it’s incredibly important to encourage all customers to post reviews. By following these tips, you will have the ability to not only create a strong digital reputation, but also restore a tarnished one.

3 Reasons Why You Should Outsource Digital Marketing

In today’s digital landscape, growing your business online is not the simplest of tasks. What makes it even more difficult is trying to balance multiple sides of your business at once. When making the decision of having your marketing done in-house or outsourcing, one fundamental question comes to mind: which option will give me the biggest bang for my buck?

Ultimately, the choice between outsourcing or hiring a marketing team depends entirely on your business, operations, and processes. Before making the leap and internally hiring an expensive team of marketers, take a look at this list of the top reasons why companies should  choose to outsource their digital marketing to a professional marketing agency.

#1 Cost:

Hiring employees is expensive. This especially comes into play with digital marketing—where you need to trust that the hired entity is a certified “expert.” Employees are typically good at one specific digital marketing service, but finding an employee that is proficient in all digital marketing services is a task in itself. On average, agencies are 20% of the cost of assembling an entire marketing team. This saves money, times, and improves reliability.

#2 Efficiency:

Efficiency in digital marketing is a key asset of long term digital success. Wasted money on lackluster campaigns and improper handling of marketing duties is one of the leading causes of a failed growth in online presence and the ultimate downfall of long-term sustainability of marketing endeavours. Digital marketing agencies have one job—be efficient. The final goal of any digital marketing agency is to increase their clients sales, growth, or other relevant KPI’s. They also need to keep up with your standards or risk being dumped for a better performing agency.

#3 Technology:

The technology around marketing has and still is changing rapidly. Digital marketing agencies tend to use the latest technologies that can turn even the worst marketing campaigns positive. When it comes to growing your business digitally, you simply cannot afford to utilize leading technological platforms. They undoubtedly improve performance, cost-effectiveness, and growth as a whole.


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