Top Link Building Strategies

Link building has more recently become one of the most talked about methods for optimizing your website’s search rankings on Google and other popular search engines. It can have powerful results and may be more simple than you might think. With SEO being more important than ever, creating and executing a powerful link building strategy can have immense positive long term effects. This article will cover the top link building strategies that can help your company increase its domain authority and move its SERP rankings up to the top.

1. Content, Content, Content.

Everything comes down to content. Good content generates good results and bad content generates bad results. The first step is simple, in order to get other websites to link to your content, you need to start with writing good content that resonates with your readers. Understanding your core audience is a must so that your content can be reflective of what your audience is looking for, thus generating more buzz. You should also strive to have content that is written informally, well structured, and with SEO keywords in mind.

2.  Social Media

You are providing good content, but people need to see it. Social media is a perfect way to reach new audiences, and get loads of backlinks in the process. It is imperative to post your content on all of the most popular social media platforms to attain the highest reach possible. Twitter, Facebook, and LinkedIn are all good ways to reach a new and specific audience for your content.

3. Private Blog Networks (PBN’s)

Everyone seems to be talking about Private Blog Networks, but what are they? In layman’s terms, PBN’s are high authority domains (usually previously expired) that are used to send high authority links back to your site. This type of strategy can be defined as “grey hat” SEO and so it must be done properly to ensure that you and Google can maintain your everlasting friendship. PBN’s should be used with caution and are typically safe when they don’t exceed over 20% of your overall link portfolio. PBN’s should only be leveraged by an experienced individual to avoid getting de-indexed and rendering your time and money obsolete. Read more about creating and utilizing a PBN here.

4. Reaching out to prospective websites.

This is the old school version of link building, but as they say, “if it ain’t broke, don’t fix it.” If you’ve put the time and the effort into creating great content, then people will generally not have an issue sharing it and linking back to your site. The fastest way to do this is through simply reaching out. This can be done through social media platforms, email, phone calls, etc. You should always be sure to reach out in a friendly way, and not to sound like a robot with hyper-automated emails.

Local SEO for Small Businesses

Small-to medium-sized businesses contribute to approximately 41% of Canada’s gross domestic product (GDP). With small businesses playing such a big part in our nation’s GDP, it’s time to shine a light on how important digital marketing- more specifically localized digital marketing is to the success of an SME. As a result, we’ve outlined three amazing tips that will help support independent business owners in attaining the right strategies to bring in leads through the door.

  1. The importance of localized keywords

At the end of the day, you want to make sure that your website shows up first on every search engine. That’s why it’s incredibly important to focus and know your localized keywords, essentially words that people in your local community would search to find you. A great way to figure these words out is by surveying some of your customers to see which search terms they would use to find your business. This will vary from area to area, hence the localized aspect of it.

  1. Configure your Google Plus business page

Your business can benefit from using Google Plus in many ways such as:

  •   Standing out – You’re able to share your latest information with customers such as directions, opening hours, pictures and offers
  •   Compare – Now your customers can compare you to multiple business so you can show how much better you are
  •   Engage – Customers have the ability to leave you reviews and let you know how you can improve your business. This is also a great platform for you to speak to them and understand their needs and wants more intimately

Google My Business is a significant online directory that no localized business can ignore. So make sure you optimize your Google My Business page as it can help you get targeted exposure from your local audience.

  1. Online Directories

Getting listed on various online directories not only helps with your SEO but can also help you generate qualified leads. The more local you get the better, so check out your local newspaper to see if they might have an online directory. Also look into your local chamber of commerce and any other local directories.

In short, local search engine marketing or local SEO as it is commonly called, is here to stay. It’s slowly yet steadily turning out to be a crucial part of a successful small business online marketing strategy, so make sure to hop on this wave for 2019.