Discovery
Marketing channels, design, development and trends are incredibly unique for each industry, company size, and culture. Operatio Marketing takes the time to implement ourselves into the organization in order to understand what marketing initiatives will yield the highest ROI.
This phase will include the following:
- Project questionnaire to guide our marketing discovery
- Project kickoff meeting and goal-setting for lead generation
- Audience and market research
- SEO audit
- Paid media audit
- Competitive analysis
Strategy Creation
Prior to execution, creating a strong strategic plan is an integral part of a company’s digital marketing success. There are multiple trends, techniques, and tactics out there in the digital marketing game, but ensuring that this strategy fits in well with your organization beforehand is crucial.
This phase will include the following:
- SEO strategy
- Paid media strategy
- Analytics and goal tracking strategy
- Social media strategy
- Website development outline (if applicable)
Execution
Execution is everything!
You can have a phenomenal strategy, but without the proper execution and use of world-class platforms to aid it, it will not achieve the desired results.
This phase will include the following:
- Paid media configuration and set-up
- Social media configuration and set-up
- All SEO mechanisms
- Content creation
- Website development
- Customer dashboard configuration
- Email marketing, PPC, and social media campaigns
Tracking
Don’t take our word for it. In order to truly understand how well your digital marketing campaigns are doing, we utilize industry-leading analytic platforms — letting the results speak for themselves.
This phase will include the following:
- Traffic reporting
- Management, testing, and optimization of paid and SEO strategy
- Keyword analysis
- Ongoing consulting
- Call-tracking and reporting
- Conversion analysis