How Digital Marketing Helps Franchises
As marketing shifts to the online world, competition amongst companies becomes fierce. In order to tackle this rivalry and become successful, it is vital to utilize digital marketing strategies. Fortunately, there are so many tools and strategies available to overcome these obstacles. As the franchising landscape is getting more competitive, businesses need to develop tactics to help attract potential franchisees. Luckily there is a vast array of digital marketing strategies created to help businesses attract new franchisees.
It is vital to be aware of and understand the various digital marketing platforms available for your business. These channels promote better communication, more localized ads, brand awareness and an improved relationship between the franchisor and the franchisee. Digital marketing has a wide spectrum of opportunities and tools. Whether it is a reply to a tweet or a new website, digital marketing directly impacts and promotes franchising. Here is a list of just some of the awesome ways digital marketing can be used to your advantage when it comes to franchising!
1) Digital Marketing Helps Increase Franchise Leads
Digital marketing has expanded for both franchisees and franchisors. New digital marketing now focuses around search engine optimization (SEO), pay-per-click advertising (PPC), search engine marketing (SEM) and various social media networks. In order to capture the attention of potential franchisees it is important to have an online presence. This online presence will help gain company exposure. SEM and SEO is used to grow the amount of visitors and keeping your site high up on the search list. Search Engine Optimization is crucial considering that the top 5 results on search engine results page (SERP) receive 75% of user clicks (Hubspot). Moreover, the various channels of digital marketing promote better communication between franchisors and franchisees which increases the amount of leads coming in. Have the ability to get in front of more eyeballs to get your brands value and message across.
2) Analytics and Reporting
When it comes to franchising, being aware of your business progress is crucial. Many tools are available in order to remain on top of your progress, your leads, strengths and weaknesses. Analytics and reporting help answer some of the pertinent questions related to franchising: how many of my clicks are transferring to leads? How are these franchisees reaching my website? Where in the marketing funnel do I need to improve? Analytics and reporting provide the necessary data that is vital to franchise growth. These tools also permit you to stay aware of your competition and their strategies.
3) Attracting Franchisees Through Social Media
Social media is a powerful tool that helps promote brand awareness. Digital marketing includes various social media outlets that help create an online presence. This online presence increases brand awareness for franchisors, increasing the value of their company. Social media helps gain control in the marketing and makes your brand appear valuable. Moreover, social media formulates a platform for communication amongst visitors and franchisees. Utilizing specific targeting methods, helps localize the right franchisees and make your ads more relevant.
4) Franchise Marketing Through Emails
Email marketing is a fantastic way to attract potential franchisees. It is an extremely effective method of communicating with numerous customers, partners, vendors and leads simultaneously. Opt-in emails allow you to engage with the clients while strengthening the image of your brand. The versatility of email marketing is a huge advantage as it permits you to send newsletters, blogs or quick updates. With email marketing it is important to remain communicative, consistent and professional.
As digital marketing becomes the primary form of obtaining new franchisees, companies need to be aware of the strategies and tools accessible to them. Being aware of these strategies provides numerous benefits to your business. Each company needs a unique and strategic marketing approach which will help conduct consistent communication between both the franchisor and the franchisee. Digital marketing is vital to franchise growth and if done properly, can be fun and simple!