2.77 Billion social media users. That’s a big number. That means you have the ability to put your brand in front of over 2.77 Billion people. With that being said, you’d need a bunch of resources to actually reach everyone utilizing these platforms. Below, we have constructed 4 cool tips and tricks to leverage Social Media Marketing.

Live Videos

Over the past few years, more and more consumers and brands are using live videos to communicate. Vimeo recently came out with saying that 82% of consumers prefer watching live videos as opposed to reading a social media post.

It makes a lot of sense why though…

1. It’s spontaneous and fun, consumers love watching as it lets them get to know the brand more intimately since you’re less polished.
2. Cheaper! It doesn’t take a lot of money to create live videos. No editing, No production, all that it takes is the simple push of a button to start recording.
3. Quality over quantity, with live videos you maintain only the most qualified and interested customers in order to specifically target them and increase ROI.

Chatboxes

Customer service is everything! Now how many times have you waited hours just to get a hold of a customer service representative?

Chatboxes can be used by brands in order to communicate with their customers about various
issues/concerns. You don’t have to wait anymore for a response about an issue or concern. This
is only one example of how Chatboxes and artificial intelligence can be used. They can be used for data tracking, sales, marketing, Customer Service etc.

It’s also the cheaper option. No need to pay for customer service reps anymore!

Influencer Marketing

Imagine having someone, who thousands of people listen to, promote your brand. Now, in order to afford Dan Bilzerian or Gary Vaynerchuk to promote your product, you need to have significantly deep pockets.

Now, not all influencers have to be that popular. In comes Micro-Influencers. Micro-Influencers typically have anywhere between 1,000 and 90,000 followers and have some up and coming content! Tackling these Micro-Influencers is incredibly beneficial because their followers are loyal, are brand relevant and most importantly trust what the influencer is saying.

Paid Advertising

No matter how hard you try, there will always be a cap with free. In order to target a specific demographic, a great tool to use is Paid Advertisements. It’s easy to do, easy to set spending limits and just an all-around simple and effect way to generate leads.

You can choose what social media platform you want your advertisements running on and fully control your customer journey.