Top 4 Ways to Leverage Digital Marketing in Real Estate
The real estate market is heavily premised on one’s network and connections. This is why the real estate industry has shifted dramatically, from traditional outreach to digital networking. The best way to generate leads, connect with a larger market and increase awareness is through digital marketing now, no more knocking on doors and cold calling. Adapting to, and embracing the shift in the marketing landscape is a prerequisite to succeed in the real estate industry these days.
Take a look at these strategies to learn how digital marketing can help navigate the real estate market and surpass your competition.
1) Search Engine Optimization (SEO)
With quick google searches dominating the real estate market, paying attention to SEO is imperative for success. Optimizing your website is necessary for your search engine results page (SERP) to gain more visibility and exposure. More home buyers/ sellers are using their online resources to search for their realtor and new homes. An improved online presence not only exposes you to more clients but also assures them of your reliability and commitment to professionalism. According to a study conducted in 2019, 48% of home buyers start their research online on search engines. Concerning yourself with your SEO also involves optimizing your website, improving your social media and will have a better impact on your Search Engine Results Page (SERP).
2) Pay- Per- Click Advertising (PPC)
One of the most effective digital marketing strategies is Pay-Per-Click (PPC) advertising. PPC targets a specific market through paid advertisements. This is a cost effective strategy to increase ROI and generate local leads. Geotargeting your advertisements are an impressive and efficient way to narrow down a specific market in which you are buying/selling homes. Another great trick is adding an advertisement extension. There are different types of ad extensions such as location extension, which provides the users with a number that shows the distance to your location, a call button and the address. You can also add a price extension, this is a relatively new feature which provides users with a quick look into your prices.
3) Increase Exposure Through Content
As a realtor, you represent your own brand, with that in mind you must concern yourself with your digital presence. Digital marketing offers many tools which allow you to expose your name and get into contact with a larger market. One of those tools involves creating content like releasing blogs, infographics and posts. Customers are more likely to trust a realtor that educates them and provides informative news. Lyfe studies proved that 70% of internet users want to learn about products through content versus traditional advertisements. Releasing relevant content makes you a leader in the real estate industry, with long term results in digital exposure. Curating content develops an audience of potential clients and will help capture more leads.
4) Videos are The Next Big Step
As more clients reach for their phones to find their dream home, video marketing is becoming one of the most promising strategies. Video marketing helps increase lead conversion rates and can be done through virtual tours, going live on social media or videos for PPC. The real estate industry is one that thrives off video engagements with clients, one study proves that 85% of buyers and sellers want to work with an agent who uses video as part of their marketing efforts. Not only does it facilitate the process for your clients, but it is a cost effective strategy for you and provides clients with a sense of reliability. By harnessing the power of digital marketing, you are driving your business on a faster pace, outperforming your competition.
Click here to read our blog on the benefits of video marketing!
Real estate is an industry which is constantly changing and therefore it is vital to implement digital marketing strategies in order to succeed. Establishing an online presence, increasing exposure and reaching out to a larger market are all advantages and benefits that arise from digital marketing. Branch out on platforms and take advantage of the beauty that is associated with digital marketing in the real estate industry. You’ll be tweeting, SOLD, sooner than later.