Top Ways to Utilize Email Marketing

How Effective is Email Marketing?

Email Marketing has been around for a while, and businesses still to this date use it as an effective means of customer acquisition, retention, and informative marketing. With good content, and a proper list, email marketing can be used to successfully increase sales, growth, and build positive customer relationships.

Sales Pitch

Whatever industry you may operate in, email marketing has a myriad of benefits for increasing sales volume. Sure, the majority of your email list won’t purchase a service or product, but that can be said about any mechanism of digital marketing (i.e. targeted search engine marketing). The most important thing to keep in mind is ROI, and for email marketing, statistically speaking, the ROI is $38 for every $1 spent on running campaigns. Beyond that, there are tons of free email marketing platforms on the market, so spending is only necessary in certain cases.

Customer Retention

One of the fundamentals of any business operation is not only acquiring a customer, but retaining them for the future. Repeat customers are extremely profitable for any business and a good way to retain customers is to ensure they don’t forget about your company. You can communicate with your customers via email marketing on a monthly, bi-weekly, or quarterly basis, depending on the product or service being offered. Customers usually appreciate personalized emails especially during times like birthdays, and major holidays. This will also make your brand seem more customer-friendly.

Which Email Marketing Platform is Right For Me?

When choosing an email marketing platform, there are a lot of factors to consider. It depends entirely on your industry, scope of campaigns, budget etc.

Some of our favorite email marketing platforms are listed below:

  • MailChimp – One of the largest email marketing platforms offering a variety of services and plans to fit every budget, including a free plan that allows you to maintain a list of under 2,000 emails.
  • Constant Contact – Allows you to create create effective email marketing and other online marketing campaigns to meet your business goals.
  • GetResponse Create exciting landing pages, email marketing campaigns, and more. GetResponse is an all around solution that has tons of functionality for all types of marketing campaigns.

Most email marketing platforms on the market have either a free trial, or a free account with limited functionality. Test it out and see what works best for your company!

Need help with your email marketing campaigns? Operatio Marketing has helped tons of businesses around North America grow their brand and increase their sales with email marketing.

 

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